When we own something, or create something, we invest a part of ourselves into it; it becomes an extension of ourselves.
This phenomenon is called the "endowment effect". In a nutshell, the endowment effect occurs when we take ownership of an idea; in becoming "ours" it becomes integrated with our sense of identity.
A critical part of performance management is helping employees feel like they create or own their own goals, so they feel like they have reasonable targets to aim for.
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